what I do
I don't offer a menu of services. I work with a small number of product leaders at a time, on a defined brief and for a defined period.
The Problem Session exists because figuring out what's worth building is rarely a five-minute conversation, and it's usually not a problem you can solve alone, inside your own head. We always start there: finding the real problem before we talk about solutions.
the problem session
A focused 1-2 day working session for product leaders who suspect something isn't working but haven't had the time or space to properly diagnose it.
We work through what's actually going on: why the product isn't growing the way it should, where decisions are getting stuck and what's actually blocking progress (and whether that's in the product direction, the team or how design is working).
The result:
You leave with a clear problem statement and a concrete direction for what to fix first.
This is where every engagement starts. But it's also useful on its own.
1-2 days. €1,000. Available in person or remote.
from there
If the session surfaces something worth pursuing, we move into a fixed engagement. Typically, we start out with three months, 2-3 days a week, structured around the brief we built together.
The work varies: sometimes it's establishing how your design team operates and measures impact. Sometimes it's bringing user and behavioural insight into how your product decisions get made. And more often than not it’s a bit of both.
Payment is split across three milestones. Which means you're effectively not paying for my time but instead paying for a defined outcome, and we both know what that is before we start.
what a good fit looks like
You're a Head of Product or founder at a company that's been around long enough to have accumulated some complexity: in the product, in the team, in your business model. Your industry doesn't move fast by nature, which means when things do shift, the pressure to get things right is high.
You're not looking for someone to execute what's already in your head. You're looking for someone senior enough to push back on it.